Hi, I'm Javier Morales

SEO specialist based in Barcelona, Spain. I help businesses grow their organic traffic through practical, data-driven strategies.

After years of working with clients and testing countless SEO tools, I noticed a gap. Most SEO resources are either too technical for beginners or too superficial to be useful for practitioners. I created That's IT Tools to bridge that gap — practical, actionable SEO guides based on real experience, not theory.

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Industries I Work With

I've helped businesses across diverse industries improve their organic visibility.

E-commerce

Product page optimization, category SEO, and structured data that drives organic revenue growth.

SaaS

Content marketing strategies, topical authority building, and lead generation through organic search.

Local Business

Google Business Profile optimization, local pack rankings, and citation management in Barcelona and beyond.

Publishers

Technical SEO for large-scale sites, Core Web Vitals optimization, and Google Discover strategies.

My Approach

What makes my work different from the typical SEO agency.

Practical Over Theoretical

Every strategy I recommend has been tested on real websites. I don't share tactics I haven't personally validated with measurable results.

Honest Assessments

I'll tell you what's actually wrong with your site and what will realistically move the needle. No upselling, no vanity metrics, no fluff.

Clear Communication

SEO doesn't need jargon. I explain complex technical concepts in language that stakeholders and team members actually understand.

Data-Driven Decisions

Every recommendation comes backed by data. I track, measure, and report on results so you always know what's working and what isn't.

Let's Work Together

Whether you need an SEO audit, content strategy, or technical optimization, I'd love to hear about your project.

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