Javier Morales
SEO Specialist
Barcelona, Spain
Hi, I’m Javier
I’m a digital marketer and SEO specialist based in Barcelona, Spain. I’ve been working in search engine optimization since 2015, helping businesses of all sizes improve their online visibility.
After years of working with clients and testing countless SEO tools, I noticed a gap. Most SEO resources are either too technical for beginners or too superficial to be useful for practitioners. I wanted to create something different.
That’s IT Tools is my attempt to bridge that gap — practical, actionable SEO guides based on real experience, not theory. Every article on this site comes from hands-on work with actual websites.
My Background
I started my career in web development before transitioning to digital marketing. This technical background helps me understand both the creative and technical sides of SEO — from content strategy to crawl optimization.
E-commerce
Helping online stores increase organic traffic and product visibility in search results.
SaaS Companies
Building content marketing strategies that drive qualified leads and reduce CAC.
Local Business
Dominating local search results and Google Business Profile optimization.
Publishers
Optimizing for news, Google Discover, and maximizing content reach.
What You’ll Find Here
Tool Guides
Honest reviews and tutorials for SEO software — what works, what doesn’t, and whether it’s worth the price.
Technical SEO
Step-by-step guides for site optimization — crawling, indexing, site speed, and everything under the hood.
Best Practices
What actually works in modern SEO — tested strategies that deliver results, not theoretical fluff.
Strategy Guides
How to plan and execute SEO campaigns — from keyword research to link building to content strategy.
My Approach
Practical Over Theoretical
If I haven’t tested it myself, I won’t recommend it. Every guide is based on real experience.
Honest Assessments
Including the limitations of tools and tactics. No tool is perfect, and I’ll tell you when something falls short.
Clear Explanations
No jargon without explanation. SEO can be complex, but it doesn’t have to be confusing.
Updated Content
SEO changes constantly. I regularly update guides to reflect current best practices and algorithm changes.
Get in Touch
Have questions or suggestions? I’d love to hear from you.
Thanks for visiting — I hope you find something useful here.